Audiences and Publics Are Important in Media Convergence Culture

SCHOOL OF MEDIA, CULTURE AND creative ARTS ASSIGNMENT COVER SHEET To be attached to in all assignments ( totally SECTIONS MUST BE COMPLETED) STUDENT hollerHAO JING WEI.. STUDENT ID15646457.. UNIT NAME AND NUMBERMCI212 Consumers, Audiences, Publics and Users DUE DATECritical essay 15 October 2012 (by 4pm via email) . member COUNT1800 2cc words . . TUTORIAL DAY AND TIME11am to 2pm, Wednesday, C25. TUTORS NAMEMs.Lai Jia Weng .. IT IS ESSENTIAL THAT YOUR TUTORS NAME IS ON ALL SUBMITTED ASSIGNMENTS DECLARATION I decl ar that I see retained a copy of this assignment. I apply read and understood Curtin University policies on plagiarisation and Copyright and decl be that this assignment complies with these policies. I decl be that this assignment is my throw work and has not been submitted previously in any form for assessment. spotHao Jing Wei. Date . 15. 10. 2012 Audiences and Publics Are Important in Media carrefour Culture IntroductionAfter we bemuse studied about consuming nuance through module 1, right a substance all of us should hold out about utilization better. As we know hearings and publics are important procedures in consuming culture such(prenominal) as audiences purchase goods, shopping, living, traveling, education, services and so on, the world especially the consumption world is all about audiences and publics, at the same time they ply a very important role in point of intersection culture as well. In todays increasingly digital cultural, the way consumers consume and the way publics and audiences communicate are totally different from the conventional media times.Nowadays, muckle expect both of physical and mental for life gratification such as purchase more than than healthy foods, watch digital TV, go to higher education, have internet services and so on. Convergence culture is the outcome of the rapid teaching of natural instruction and converse technologies. According to Media intersection must as well as be seen as having a cultural logic of its witness, blurring the lines amongst production and consumption, between making media and exploitation media, between lively or dormant spectatorship(Deuze, 2007, p. 74)From this quote we know that media convergence makes several changes between production and consumption, between making media and using media, between active or passive spectatorship of mediated culture. In this essay there are four main points to discuss how audiences and publics play roles in convergence culture. Discussions Firstly, the role audiences and publics play has been changed from passive to active. With the high technology development of media, new media has come more and more important than old media. Back to twentieth century, old media such as TV was the main trend in the world and controlled audience.For instance, as we know all the TV programs will stick with a fixed schedule, audiences only abide watch whatever the TV programmes show, once you miss the show, then you will miss the show ever, unless the TV channels broadcast again. While nowadays, with the digital TV appeared, the audiences have become from passive to active. First of all, the digital TV buns broadcast programmes at the same time, and found on An separate huge advantage of digital film recording is that digital data takes up less bandwidth, meaning more channels hobo be broadcast at the same time.This gives viewing audience much more choice in what they watch and allows for follow up channels which broadcast the same programs as their namesake, just an hour by and by(Davies, n. d. ) And digital TV from Telenet watch whatever you want, whenever you want(Digital television, n. d. ). These mean the audiences can watch different shows at the same time, as well as they can switch programmes to whatever they want to watch. This kind of changes is a plentiful different from analog TV. Next, digital TV allows audiences to pause or disposition live broadcasts a t the click of a button.According to With Telenet Digital TV you can pause programs and rewind programs that you have viewed. You can record a program by simply pushing one button and your recording is immediately stored digitally on a hard disk (Digital television, n. d. ), so you no long-acting have to miss your favourite TV programmes And based on However, its a great leap to presume that the availability of digital networked technologies turns everyone into active participants. (van Dijak, 2009, p. 44) From these quotes and examples we can see that audiences and publics are not passive any more.Secondly, audiences and publics have more participation and interactive with production company. For instance, Big Brother is a reality TV from unite Kingdom and developed in the deeply 1990s. This TV programme offers audiences go to the onscreen world of the programme, use nomadic phones and automatonlike number redial techniques to try and ensure their candidate in the house emerge d the winner. These are two special points of Big Brother. According to Over the past 15 years, viewers have increasingly acted as participants in game shows, quizzes, chide shows and make-oer programmes (van Dijak, 2009, p. 3) And particularly the surge of reality television has boosted the of ordinary people in broadcast productions (Teurlings, 2001) and In addition, the popularity of personal and communal media (home movies, home videos, community television) has deeply affected television culture, particularly since the 1980s (van Dijak, 2009, p. 43) And based on viewers were encouraged to visit the websites, and for a small subscription fee, could buy additional gate to c overage of the more intimate activities, likes and dislikes, nowadays to the gained from syndicated (Ross, 2003, p. ), from these quotes we can see that the audiences have more interactive than before and the production company try to film unprecedented levels of interactivity with public as well. Thirdly, the perspectives of audiences and publics have more influences on programmes producing. non only TV programmes but also all media programmes contract audiences, need public. If a production company produces a programme without listening to the illustration of audiences, it is just like flowers are farther close to away from soil, fishes are far away from water. Without audiences, the progranmme is dead sooner or later.Based on Similarly, producers of popular television entertainment such as soap operas or police dramas are developing innovative ways to collect audience feedback, and then applying this information to the development of new characters and plotlines, as well as to include the most current sociable issues in their shows (Deuze, 2007. p. 75) And according to A very important reason is to envision your audience. The more you know about the types of people in your audience, their backgrounds, their interests, and their preferences, the better you can be at making p rograms to suit them (Know Your Audience, n. . ) With the development of media convergence, audiences interests have become more and more important. The intensity of emotional familiarity exhibited by viewers of reality TV led programme executives to cope new ways to monitor, channel and exploit viewer interest (Ross, 2003, p. 3) From the quotes we can see that audiences perspectives play an important role in the development of programmes producing and audience curiosity is subject to commercial exploitation. Fourthly, audiences and publics play more than one roles in media convergence culture. Audiences as users In the development of a professional identicalness among media workers, can be illustrated by a November 2005 survey by the pew Internet and American Life Project among teenagers in the United State, which traverse concludes Some 57% of online teens create content for the internet. (Deuze, 2007, p. 76) And based on During 2005, online cordial network sites like MyS pace and Facebook became common destinations for young people in the United States (Boyd, 2005, p. 119) From these quotes, we can see that with the rapid development of Internet technology, social networks appeared into peoples life, especially for the young generation.Facebook is the worlds largest social network, with over 1 billion monthly active users. Young people were record in, creating elaborate profiles, publicly articulating their relationships with other participants, and writing extensive comments back and forwards (Boyd, 2005, p. 119) Users can create blogs, create or work on a webpage for school, an organizations, or a friend, constituent original content such as photos, opinions, stories, videos online, or art work and so on. Another example is Sina Weibo. Weibo in Chinese stands for micro-blog, it has been launched recently in Mainland China, Hong Kong, Taiwan and North America. Sina Weibo is Chinas twitter, it is the hottest mircroblogging services in China now a nd its activity virtually Chinese Diaspora. In Weibo, the user can post pictures and embed videos directly into their feed. Much like in Facebook, the media is thumbnailed and will expand if clicked on sooner of opening up a completely new page/ lozenge as in Twitter(Jou, 2012) Based on According to Sina, Weibo has a registered total user base of 358 million, of which roughly 36. million active users occasional (Jou, 2012) And according to It consumes 90% market servings of Chinas microblogging services, with more than cxl million users in less than 2 years, man Twitter gained 200 million users in less than 5 years. Its new, its hot, and its becoming bigger and stronger (Falcon, n. d. ) Bade on these data, we can know that social networks have become an important part of peoples life. fond network sites are based around profiles, a form of individualist (or, less frequently, aggroup) home page, which offers a description of each member.In addition to text, images, and video created by the member, the social network site profile also contains comments from other member and a public list(Boyd, 2005, p. 123) According to Identity refers to our own sense of self and how we are seen by our communities ( accessible Design, n. d. ) And Social Design defines how we understand ourselves and each other and can be broken down into tercet core elements Identity, Conversation and Community (Social Design, n. d. ) Users can create their individual profiles based on their own identity, such s you can design how your homepage looks like, share what you are interested, show privacy information about yourself to public etcetera Audiences as citizen journalists With the social networks appeared, audiences are not only a group of people who receive messages, news and information but also be senders to send information, unloosen news. Audiences as public also can share information and news in the first place, that is we called citizen journalism. Citizen journalism is when private individuals do essentially what professional reporters do report information (Rogers, n. . ) And The Internet gave mediocre people the ability to transmit information globally (Rogers, n. d. ). From these quotes we know that as the development of Internet technology, nowadays everyone could be a journalist to publish what happen around us and around the world. According to New media technology, such as social networking and media-sharing websites, in addition to the increasing prevalence of cellular phones, have made citizen journalism more accessible to people intercontinental (Citizen news media, n. d. ).We know that citizens can often report breaking news more quickly than professional media reporters. Such as two predominant groups of offspring published information, calls to action, documentation of policy brutality, and coordinated their planning and activities via Facebook and Twitter (Anemic act of, 2012). Another example is was a topic on The Call, and t he shows blog post for the topic incorporates citizen-generated content into the posts. The post starts off with a brief intro by host John Schiumo, a comminuted fresh statement that goes (The Call interactive, 2012) The third example is At 1025 p. . on May 1, 2011, Keith Urbahn, who happened to be the former chief of ply for Donald Rumsfeld but in this case was functioning as a citizen journalist, tweeted So Im told by a reputable person (How citizen journalism, 2012) The last-place example is Online petitions undoubtedly, though, do represent a fabulous means of exercise ones civic voice and leverage a response from public officials. In this example, New York City restored most of the proposed cuts to its public subroutine library budget due (Petition power, 2012) As those examples tells us citizen journalism is more and more popular for media audiences.This is the outcome of development of Internet technology and development of mobile phone technology. Today, you can use y our mobile phone to surf the internet while watch a TV programme, or watch a programme that was on TV last night on your smartphone while you are on the way to work and so on. There are too many changes in peoples life. Conclusions All over the world, as audiences increasingly take control of their media and communications use, traditional credit line models are being forced to adapt quickly to the new realities of the digital era. (Convergence Review, 2010. From the quote, we know that audiences and publics play important roles. Everyone has been in an audience, we have all been part of a group of people who come together to experience film, music, foods, traveling or other social activities. In media convergence, All media events are audiences events since they require people to hang out in media time-spaces where they physically, mentally and emotionally lock away with media materials, technologies and power structures. (Ross, 2003. p. 6). Audiences are any group of people wh o receive a media text, it could be ny format such as Internet, TV news, radio programmes, newspapers and so on. Audiences are not only be audience any more, they also could be consumers and users at the same time in new media terms. They are not a group of people who receive messages and be passive any more, they are more active, participate and interactive with media convergence. Word find out 2106 References Anemic Portrayal of. (n. d). 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