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Thursday, November 28, 2019

The sorcerers apprentice Essay Example For Students

The sorcerers apprentice Essay Academic freedom is once again in the news, as a scandal rages in Texasbut this time, believe it or not, it is a scandal over alchemy. It seems that a Texas AM University chemistry professor, who accepted a $200,000 grant to engage in research aimed at transforming base metals into gold, claims to have succeeded in producing small bits of the precious yellow stuff in his laboratory. No one else has been able to replicate his experiment, but 15 of his colleagues have demanded his resignation for accepting funds for non-standard purposes that have been discredited for three centuries. Remember the sorcerers apprentice? We will write a custom essay on The sorcerers apprentice specifically for you for only $16.38 $13.9/page Order now The scandal raises the unlooked-for question of whether alchemists deserve the same kind of protection in the name of academic freedom as do unpopular political views, racial slurs, homophobia, anti-Semitism and all the other hot-button issues rampant on todays campuses. The issue of academic freedom, along with the current congressional debate over violence on television, recalls Anthony Lewiss article in the September 1992 issue of American Theatre (based on a speech given at a TCG National Conference) in which he reminds us that free speech includes tolerance for the speech that we hate. While alchemy might not seem to present any immediate threats to either the theatre or the populace, it has been controversial for as long as would-be alchemists have lusted after the secret of alchemical transformation. As far as we know, no one has ever succeeded in producing the desired results. Theatre, on the other hand, is expected to achieve alchemy on a regular basis. Playwrights transform ideas into dramas. Actors transform characters and dialogue into flesh-and-blood people. Designers transform words into visions. In todays climate, even theatre managers and boards are asked to create something out of almost nothingand they sometimes succeed. Occasionally, theatre is also viewed with as much fear and suspicion as sorcery. Recent events like the debacle in Cobb County, Ga., which resulted in the elimination of public funds for the arts because of objections to a production of Terrence McNallys Lips Together, Teeth Apart, remind us all too vividly that transformation of ideas into live drama can be dangerous. People who are afraid to make the journey with the actors and the playwright view art as a threat. They fear that the world of the play will become their worldor that their world will become the world of the play. The very expression of new ideas strikes fear in their hearts. It is true that theatre, at its best, is capable of inspiring change of opening new frontiers of thought of introducing audiences to new worlds. S. Anskys The Dybbuk, currently running at the Pittsburgh Public Theater (see story on page 10), is just the kind of play that reflects such fearand inspires it; its a play about the alchemical melding of two souls in which the spirit of one possesses the body of the other. Such plays remind us that theatre can be more than a replication of what exists; theatre possesses the capability of alchemical transformationof telling a nonliteral but truer truth. In a mid-January broadcast of ABCs Nightline from Eastern Europe, President Clinton appeared with Czech President Vaclav Havel in a basement theatre in Prague. Ted Koppels first question to Havel was significant: How do you view recent world events as a dramatist? Transformation: from the objectivity of the journalist to the spiritual/aesthetic interpretation of the artist. Seeking a truer truth. In this strange and difficult post-Cold War time, with its lingering world recession, global revival of religious zeal and expansion of conservatism, theatres might be inclined to retreat to safe, popular and nonconfrontational work. But another school of thought argues that a little sorcery is a better antidote for what ails us. There is a compelling case to be made for adventurousness and daring as the way to inspire audiences and attract support for the theatre. And while there are never guarantees that a theatre work will be transformed into aesthetic gold, alchemy does happen. .u50fd3b636ed9674ce76d518433a95fdc , .u50fd3b636ed9674ce76d518433a95fdc .postImageUrl , .u50fd3b636ed9674ce76d518433a95fdc .centered-text-area { min-height: 80px; position: relative; } .u50fd3b636ed9674ce76d518433a95fdc , .u50fd3b636ed9674ce76d518433a95fdc:hover , .u50fd3b636ed9674ce76d518433a95fdc:visited , .u50fd3b636ed9674ce76d518433a95fdc:active { border:0!important; } .u50fd3b636ed9674ce76d518433a95fdc .clearfix:after { content: ""; display: table; clear: both; } .u50fd3b636ed9674ce76d518433a95fdc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u50fd3b636ed9674ce76d518433a95fdc:active , .u50fd3b636ed9674ce76d518433a95fdc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u50fd3b636ed9674ce76d518433a95fdc .centered-text-area { width: 100%; position: relative ; } .u50fd3b636ed9674ce76d518433a95fdc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u50fd3b636ed9674ce76d518433a95fdc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u50fd3b636ed9674ce76d518433a95fdc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u50fd3b636ed9674ce76d518433a95fdc:hover .ctaButton { background-color: #34495E!important; } .u50fd3b636ed9674ce76d518433a95fdc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u50fd3b636ed9674ce76d518433a95fdc .u50fd3b636ed9674ce76d518433a95fdc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u50fd3b636ed9674ce76d518433a95fdc:after { content: ""; display: block; clear: both; } READ: An unlikely haven for new plays EssayTo continue with the metaphor, theatre managers are also forced to engage in alchemy these days. Short of accepting grants to create gold bricks in the basement, or capturing the proverbial goose that lays the golden egg, they must transform scarce resources into the capability of producing art. We live in a time of unparalleled social change which makes many demands on individuals and institutions alike. The fact that we are now a truly multicultural society is one of the obvious challenges the theatre faces. Achieving cultural diversity among audiences, on stage and in the back offices may seem to call for a little alchemy, but we know its possible. Consider how President Clinton has begun to transform the federal judiciary in just his first year in office: Out of 48 appointments at press time, he has named 18 women (including Ruth Bader Ginsberg to the Supreme Court) and 14 people of color62 percent of his first-year appointments to the federal benchwhile maintaining a high quality rating from the American Bar Association. (By comparison, Jimmy Carter appointed 18 percent women and minorities, Ronald Reagan 8 percent and George Bush 26 percent.) The impact of this degree of change may not be immediately apparent, but make no mistake, a major transformation is taking place . Artists, and particularly artists of color, may feel that the incipient efforts to transform the American theatre into a reflection of our changing society are not moving fast enough. But even if alchemy hasnt yet been achieved, at least theres progress. The ultimate transformation will take more commitment than sorcery, but it may lead to a kind of artistic alchemy that will ignite imaginations and unleash artistic resources in ways we have never known before.

Sunday, November 24, 2019

I Hear America Essays - Euphoriants, Heroin, Morphinans, Morphine

I Hear America Essays - Euphoriants, Heroin, Morphinans, Morphine I Hear America I hear Americas plead for a place of tranquility, far and bright as the sun. A mom crying for a black son, gone to the cruel actions of racism. A child screaming as a bullet let loose, another innocent classmate lost. A boy watching his friends life slip away to heroin, cocaine, and A daughter hiding in the dark closet, avoiding the hard blows of her alcoholic father. A dad waiting in the ER room, after a disturbing phone call on a drunk driver accident. A girl numbed by fear, too nave to understand the disease a filthy man had given her. I see America dream of an insubstantial place.

Thursday, November 21, 2019

Quality of Life and Survivorship (Cancer) Essay Example | Topics and Well Written Essays - 500 words

Quality of Life and Survivorship (Cancer) - Essay Example They say that those women have physiological, psychological, emotional, social and sexual problems. Physiological problems are the most widespread among the ovarian cancer survivors. The researches show that most of women who live with this disease suffer from fatigue, nausea and anorexia. They also suffer from abdominal pain, gastrointestinal side effects, electrolyte imbalance and bladder dysfunctions, which are often the results of the therapy they receive. The specialists also define lower body lymphedema as one of the widespread treatment side effects. One of the studies show that 28% of women who received ovarian cancer treatment reported swelling in the legs. Other treatment side effects are peripheral neuropathy, bone marrow depression, etc. Nevertheless, most of the patients confess that fatigue is the most unpleasant symptom that worsens their quality of life. Doctors use different medications to treat the symptoms of cancer, and the side effects from treatment, which sometimes worsens the patients' condition. Fatigue, the most unpleasant symptom is overcame only by sleeping or rest. In the same time most of the ovarian cancer survivors suffer from various psychological problems, as this diagnosis disrupts the daily lives of the patients. Women lose the ability to work, and thus their financial independency.

Wednesday, November 20, 2019

A comparison of effects of categorized and uncategorized words on Essay

A comparison of effects of categorized and uncategorized words on memory - Essay Example This model is best illustrated by a computer system where information is received and processed variably by the brain before it is stored into memory.Atkinson and Shiffrin's "multi-store model of memory" theory posits that there are three distinct memory stores - sensory, short term, and long term. The amount of attention paid and "rehearsal" of information affects likelihood of this information passing first into short term and then into long-term memory.Sensory memory has a very limited duration of about a second for visual store and two seconds for the acoustic store. Short term memory also has a limited storage capacity and a very short duration and can be lost through decay or displacement as new information is added to the store. Organizing information in short term memory through "chunking" enables it to pass into long term memory. These chunks can be acronyms, words, phrases, or anything else that links the information together into a meaningful structure. By chunking informa tion, a much greater quantity can be stored. Memory can decay over time, or there can be problems of retrieval, where the memory is there but cannot be recalled. Information in long term memory is more likely to be in the form of semantics, organized by general meaning rather than in greater detail. In a study by Tulving and Pearlstone (1966), participants' recall of word lists of 12, 24, and 48 words in categories of 1, 2, or 4 words was tested. The answer sheets were used with and without category headings to measure the effects of categorization on recall. Participants showed a significant increase in words recalled when the category headings were present on the answer sheet. This study shows that organizing information in memory increases the amount of recall. Objective of the Study Generally, the study's aim was to approximate studies [such as that of Tulving and Pearlstone (1966)] to determine whether word categorization could increase the number of words recalled from a prepared word list. In more specific point of view, the study is aimed at: 1. Identifying the factors that could help people recall more numbers of words 2. Assess which among the given factors (as stated in the first specific objective) is better be applied to specific age range of the people 3. Evaluate if there could be a difference to the number of words recall if the subjects are of different gender, social status and level of education earned. Hypotheses The null hypothesis supposes that any variation in the number of words recalled between the categorised and uncategorised word lists will be due to chance factors. The alternative hypothesis assumes that there will be a significant difference in the number of words recalled between the categorised and uncategorised word lists such that the number of words recalled from the former will be higher. Methodology Research Design The experimental method was used to try and establish a causal relationship.A repeated measures design was utilized to limit the number of participants required and to reduce participant variables. To minimize order effects, counterbalancing was used, with half the participants hearing the uncategorized list first and the remaining half hearing the categorized list followed by the uncategorized list. Participants The study was participated in by close

Monday, November 18, 2019

Case study of HRD within an organization Example | Topics and Well Written Essays - 1250 words

Of HRD within an organization - Case Study Example Any department facing a shortage of employees is expected to contact the HRD so that the necessary action can be taken. Therefore, it can be argued that the HRD constitutes the engine of an organization in that it plays the central role in ensuring effective coordination of the employee. In order to expound more on the HRD and acquire some essential lessons, we focus on a case study of HRD within the Coca-Cola Company. The Coca-Cola Company operates a hierarchical organizational structure where staff members are grouped in terms of ranks. The sequence of command has several stages since the company bases its operation in many countries around the world. The company has more than 200 offices in different countries of the world. Each office is accountable for the coordination of activities within the country or region in which it is located (Griffin, 2011). The offices in the different countries are ended by business operational managers. The operational managers in the respective countries and regions coordinate the work of other departments. Each operational manager coordinates about eight departments including the human resource department. However, the management and staffing of HRD must be done according to the guidelines provided by the head office located in Atlanta Georgia in the United States. The HRD is headed by a human resource manager who coordinates all the activities involving recruit ment, remuneration, and promotion of employees. The human resource manager works with a team of staff to enhance transparency and accountability. The HRD of the Coca-Cola Company works in close conjunction with other departments for the better performance of the company. For instance, before the recruitment of new employees is done, the HRD must liaise with the finance department to identify whether there are enough funds to facilitate the recruitment exercise. In addition, the HRD works with all departments of the company to

Friday, November 15, 2019

Corporative Strategy for Sport Organization

Corporative Strategy for Sport Organization HabuÃ… ¡ Darko Summary The main idea has been selected as the topic for which we chose will apply to organizing sport events of general interest sports organizations as well as from the actual participants in the realization. Within the topic we describe what is in general corporate security one sports organizations and concrete application. We describe event in the area general sports, preparation for the information Logistics Task Force security system that will be used in the event. We will show corporate security strategy, defining a strategy organizational politics which in comperation with the Security sport manifestation. Under a strategy set risk assessment, the methodology of placing information technologies wit examples current protective tools information systems and technology sports organizations as well as personal and physical protection Keywords: Organizing sport events, the information system, the strategy risk assessment, technology sports organization. CORPORATE SECURITY STRATEGY A consistent and effective approach to unaffordable management risks and threats that affect the performance sports organizations is necessary. In order to achieve such an approach, sports organization which involves in organizing sports competition must: At a disposal with skilled and trained managers who support development, implementation and continuous use of court measures within sports organizations as well as the competitions. Provide expertise and skills needed for the development and maintenance a comprehensive, effective, efficient and high quality competitive program with emphasis on security and implementation of security measures. Implementing a program in the whole security sports organization in all areas. Verify integrity and appropriate use carried out by security measures. Provide continuous monitoring security system, as well as the corporate, operational and electronic, then to monitor consulting services, through monitoring activities electronic threats and program all segments of the security; Provide continued, operational and consulting services in preventive security measures athletes; Establish an efficient, effective network people who work with sector players club and is security, with the aim to quickly collect and spread information on the possible risk for the organization competitions, on the level of the entire organization and through private service providers services. Whenever the need: for example the information on lays down local threats and the spread of instructions on implementing security measures for the direct elimination or reduction impact caused threats to possible part organizational competition; Is conducting regular checks and analyzes the very process of security management and an assessment of the use information technology, in order to provide for and to further an efficient control system competition itself. In this stage number, groups and individuals within the organization who are involved in the process of drafting program is limited. In addition top management sports and club organization, includes the corporate security organization that is the security sports organizations and very basic activity and the only responsibility. For the majority, security is only a small part of responsibility in their programs SYSTEMS THAT IT IS NECESSARY TO INCLUDE: All the parts sports organizations and individuals were identified. Private service providers services (external partners who deal with information technologies) Management sports organizations, corporate security sector, independent experts and certain specialized consulting house, which is a recommendation international organizations and institutions in such cases a high organization sports competition. DEFINING ORGANIZATIONAL POLICY FOR SECURITY Organizations must ensure that there is a clear expectations athletes in terms of their safety and security informations themselves on them, property organization, and the actual business organization before competition. Such expectations is being provided by defining Minimum sets learning outcomes for which they are responsible, as well as description and their role and responsibilities. Only then can we expect that it will all within sports organizations will be responsible for understanding what needs to be done in order to protect data and property organization. Responsibility for the protection information and property must be explicit in all Levels in the organization. Such responsibility is necessary in order to secure appropriate data security within the framework of the organization, and the safety of the communication with other organizations and the private service providers with which the data share. Executive Management sports organization must be approved by corporate security policy management which will be athletes competed in organized competition. He provides basic principles, and minimum reserve requirements and responsibilities for the protection athletes, audience, delegates, all the other people, property and information. The Founding Committee led by executive directors is responsible for the implementation security policy As well as all the other policies that affect the entire organization sports event. Operational policies and procedures should enable the implementation security policy, and define procedures, in order to ensure that they are consistently, its interpretation and implementation at the technical level. All the employees in the sports organization including themselves athletes Technical level. All the employees in the sports organization including themselves athletes the ones who are taking the part in sports competition are obliged to follow operationa l policies and procedures, which requires sports organization. RAISING AWARENESS ABOUT THE IMPORTANCE WITHIN THE ORGANIZATION SECURITY Human factor is the cause of more than 75% security incidents. A large majority of these incidents occurred by accident, because the employees are not aware of consequences their (usually not dangerous) action. That is why it is very important that everyone understands what they are by reference threats to property and complete business and how to properly act to reduce risks Interviewers those threats. Also, each employee must be fully aware her/his role in the protection system when managing people, information, and property. Other organizations with which the electronic communicate with, and our external ISPS services also need to be fully aware that their role in terms of security, information and resources. The most important thing of all, is that the senior management Sports organizations must understand threats, risks, and implement security measures, and to meet its obligations according to the adopted corporate programs for security. EXPLICIT Appeals action management in thi s area will show a complete staff, Partners and service providers to the sports organization dedicated to protecting their people, information and resources. To raise awareness on security through sports organization is necessary applied communication Program, which will provide employees understanding needs for implementation of best practices for security, and to inform them about their roles and responsibilities in developing an effective security system. The Program communication is composed of one-time and continuing activities for everyone in the organization, as well as for the special groups which lead, co-ordinate or implement measures for security within the organization. Education and Training on the specific security measures, such as a precondition for the successful implementation of measures. RISK ASSESSMENT All sectors within sports organizations must be familiar with all threats and risks that may occur in their domain. When the known threats and risks, sports organization is in a position to prepare a plan to provide security, and additional measures for the prevention, combating and reducing the risk in its environment threat and risk assessment Form The basis for all programs security and must be a constituent component every new business applications. After defining the risk, sports organization creates special programs and projects which are eliminated existing and potential threats and risks. Evaluation of threats and risks, and its own methodology should be developed and made available to all managers sports organizations who participate in scrutiny by analyse potential threats and risks, in order to see the full potential certain threats. METHODOLOGY LEADS BUSINESS PROGRAMS AND PROJECTS SPORTS ORGANIZATIONS THROUGH: Evaluation threats in the environment; Assessment measures for security that are already implemented; an analysis of the present gap between identified threats and existing measures for security; Identification activities and changes that are necessary in order to eliminate the existing gap. INTRODUCTION OF THE SYSTEM FOR THE CLASSIFICATION INFORMATION AND DOCUMENTS Sports organizations must ensure that all employees and other persons have an explicit and clear picture, and mutual understanding of sensitivity and security which is necessary for all the information on the organization that the exchange, sharing, or are assigned to the care and custody third party. To ensure public visible proof that the organization has taken steps to protect confidentiality / sensitivity information. In addition, the goal is, and to protect you from potential obligations that may arise if: Not an appropriate way to inform other parties, the public, or sports organizations, agencies, government and private sector service providers, the sensitivity information, or we did not ensure safety information, which we have sent them. Do not adequately protect information that we are getting from other parties; does not protect information that create and govern ourselves in the name of sports organizations. Information for the classification system is used for defining sensitivity information, in order to award the appropriate level of protection to information and communication for special measures handling information proportion with their sensitivity and information as well as property values. Measurement requires that the scheme of classification defines which is based on Level â€Å"injury or damage† by certain information may cause the business enterprises, third persons, individuals, or any other organization which provides information company, and which is the need of protection. INTRODUCTION OF THE SYSTEM FOR PROTECTION TECHNOLOGY Information technology, systems and processes, as well as information to be transmitted, or stored in these systems and processes must be protected. In the past five years, the threat of digital assets sports organizations have increased in number, scope and sophistication. In particular, the growing number of malicious attacks by external entities. EXAMPLES OF CURRENT PROTECTIVE TOOLS OF INFORMATION SYSTEMS AND TECHNOLOGY SPORTS ORGANIZATIONS: Intrusion Detection System to detect attacks on the outside walls (external defense). Web filtering software to manage the receipt clearly inappropriate or unwanted material on the Internet. Software for tracking misuse and abuse equipment, such as downloading and / or dissemination of inappropriate material. Methodology for determining whether the security architecture is adequate to prevent attacks by security standards. Virus detection/protection and removal software audit software In addition, the use of new technology for authentication and identification in order to enhance safety where potrebno.Taking that in mind that information technology and the business environment changed over the years, so too do the threats and risks it is exposed to an information system tehnologija.The development of Safety of information technology and measures to support the protection infrastructure is therefore a continuous process. PERSONAL SAFETY Security is trust trust between sports organizations and their employees, athletes, active athletes or recreational property and information technology. When we talk about employees, sporting organizations must know enough about the integrity of their employees before deciding to provide sensitive and valuable information, assets and liabilities. There is a need to ensure to the greatest extent possible, that employees who give confidential information, and managerial and other positions within sports organizations, people trusted, reliable and responsible. responsible. Checking staff consists of a predetermined set of measures for scanning providing insight into the background and behavior of the individual. Checking staff includes verification of employees may have at certain positions in sports organizations or in some private service providers (for example, staff provide computer maintenance). rules and procedures for the security check staff have a direct relationship with thei r level of responsibility and a system for classifying Information which is necessary to access to carry out their normal functions. Inspection is carried out gradually and is associated with other aspects of the implementation of the Strategy for Security, such as raising awareness of employees and safety of information technology. PHYSICAL SECURITY Physical security as a component of the Security Strategy focuses on policies, procedures, and tools to prevent unauthorized access to equipment, installations and facilities that directly or indirectly protect the company or sensitive information and information tehnologije.The forms which are taken to be the overall capital sports organizations are adequately secured, also based on the results of the assessment of risks and threats. From the perspective of physical security, there are a significant number of factors, including threats by mail to the mail address, direct threats to mobile communications, direct threats to the organizations staff sport result. There are other forms treats, random, such as fire, power failure or interruption, the destruction of an application during sporting events. The threat of planting various types of explosive devices, expansion pandemic, HIV injured athletes who did not give adequate medical certificate also poses a particular challenge for the organization of sports events relating to the loss of key personnel. Finally, in todays world, we must also take into account the threat of terrorism, theft, vandalism and sabotage, and corporate or industrial espionage in the sport event due to the presence of numerous delegations and celebrities. CONCLUSION This paper has shown the necessity of preparing the corporate security strategy sports organizations with an emphasis on information technologies that are used for protection. We then noted that the clear expectations of athletes in terms of their safety, security themselves informations about them, the property of the business on the organization of the competition. Then we review the responsibility for the protection of information and a order to ensure proper data security within the organization, and security in communication with other organizations and private service providers to whom the data is delevered. Security trust trust between sports organizations and their employees, athletes, active athletes or recreational property and information technology. Finally, in todays world, we must also take into account the risk of assets in the organization with the example of what the responsibility is necessary to terrorism, theft, vandalism and sabotage, and corporate or industrial espionage in the sport event due to the presence of numerous delegations and celebrities. Its all part of the strategy providing sports events which must be held to the highest level with the security in the context of all relevant structures. LITERATURE H. Koontz, C. ODonnell, H. Weihrich (1986), Esseintials of Management, New York: McGraw-Hill, str. 99. L. Bittel (1988), The MacGrow-Hill 36-Hour Management Course, New York:  McGrow-Hill Publishing Company, str. 11-12. Boucher, R.L. 1991, Enlightened management of sport in the 1990s a review of  selected theories and trends, u ELSEVIER SCIENCE PUBLUISHERS B.V. (Medical Division), Sport for All, P. Oja and R.Telama, editors, pp. 517-526. COLLIER Phil, Nathalie LE ROUX (1997), Sport Management Occupations in Europe (report from 7 countries), European Network of Sport Sciences in Higher Education, European Observatoire for Sport Employment (EOSE), Programme SOCRATES (DGXXII) EUROPEAN OBSERVATORY OF EMPLOYMENT IN SPORT (1999): SPORT AND EMPLOYMENT IN EUROPE, 10/1362/99 EUROPEAN COMMISSION DG X,  EUROPEAN NETWORK OF SPORT SCIENCE INSTITUTES, PR-div/99-09/C6, FINAL REPORT Marketing u sportu, Prof. dr. Milan TomiĆ¡, 2001. MenadÃ…Â ¾ment u sportu Mr. Jovan Ã…  urbatoviĆ¡ MenadÃ…Â ¾ment sportskog dogaÄ‘aja na primeru Olimpijskih igara – MenadÃ…Â ¾ment dogaÄ‘aja† Dr. Tatjana Pivac, Mr. Igor StamenkoviĆ¡

Wednesday, November 13, 2019

The Arguments For and Against Coastal Protection Schemes :: Papers

The Arguments For and Against Coastal Protection Schemes The sea is constantly eroding the coastline. This destroys property, and people living nearby have reduced value on their houses. Natural beauty spots and walks are lost, reducing tourism in seaside towns. Solutions to this are coastal protection schemes that slow the waves down and delay the process of erosion on the cliffs. The arguments for sea defence schemes are as followsà ¢Ã¢â€š ¬Ã‚ ¦ Sea protection plans help to prevent further loss of economy caused by coastal erosion, for example; reduced property prices in 'at-risk' areas, less tourism due to destruction of tourist spots (which results in less money), and the replacement of important sites e.g.: industrial areas, ports and places of historical and geological interest would be expensive. Coastal protection schemes protect the habitats of plant and wildlife, which cannot be replaced. The arguments against sea defence schemes areà ¢Ã¢â€š ¬Ã‚ ¦ Most sea defence schemes are expensive to build and maintain, and this money is taken from taxpayers. Some people say their money is wasted, because the coastal defences themselves will eventually be eroded away. Coastal defences create visual pollution, and ruin the natural atmosphere of the beach. Also, if they are poorly maintained, they may pose a hazard to swimmers and sunbathers. Methods of protecting the coast are: Sea wall. This is a barrier that reflects the waves and withstands storms, completely protecting the cliff. Although they effectively reduce erosion, they are costly at  £6000 per metre, and spoil the natural view of the coast. Beach Re-building. The sand on a beach inhibits the sea from eroding the coast as much, by absorbing some energy from the waves as they hit the shore and slows them down as they go up the slope to the cliff. This costs  £3 per cubic metre. Groynes are small walls that jut out into the sea to stop the sand (that protects the cliff) being washed away. These cost  £10000 each. But as groynes collect sand to stop it from being carried away, the amount of sand on the other side of the

Sunday, November 10, 2019

Thorn Queen Chapter Six

Kiyo always healed quickly, and when we got home that night, he was in fine condition to see who could put on the highest-quality performance in bed. Consequently, he woke in a very cheerful mood the next day, though he still couldn't help a little grumbling about following along yet again. I knew it was all gruffness, though. He liked knowing I was safe, and that warmed something up inside of me. â€Å"You tricked me,† he remarked once we'd crossed over to the Otherworld that morning. I was hoping these bandits would be as easy to dispatch as the kobolds, unnatural hybrids of small animals aside. â€Å"After that thing you did in bed†¦Ã¢â‚¬  He sighed happily at the memory of a particularly skillful feat my mouth had performed last night. â€Å"Well, you know I'd agree to do anything now.† â€Å"Come on,† I said, still feeling a bit proud. â€Å"It has nothing to do with that. Don't you want to see justice served to those who dare torment my subjects?† â€Å"Careful there. People might think you're acting like a real queen.† I glanced down at my torn jeans and Poison T-shirt. â€Å"Well, let's not get carried away. Maybe it'd help if I got a crown like Dorian said.† To my astonishment, Kiyo's teasing expression immediately hardened. â€Å"No. That's the last thing you should do.† I stared in surprise. â€Å"Why not? Too Miss America?† â€Å"It'll make you seem more†¦official.† I gestured around at the tapestry-draped castle room we'd appeared in. â€Å"We're in a fucking castle, Kiyo. I don't really see how it can get any more official.† â€Å"You don't understand. I mean, you're a queen, yeah, and they all know it†¦but a lot just see you as this warrior stand-in. Like a regent. Get a crown†¦start appearing before lots of people in it, and I don't know. It makes you legitimate. It makes it real. It'll be harder for you to get out of this than it already is.† I thought about how often I'd wished I hadn't been saddled with this land and how often I'd tried to avoid it-yet still kept coming back. â€Å"I don't think it can get any harder.† We found Shaya before heading out on our raid. I'd brought some things that I hoped would help with the Thorn Land's drought and famine. When I gave the first one to her, she could only stare in silence for several moments. â€Å"Your majesty†¦what is this?† â€Å"It's a children's place mat I got from Joe's Tex-Mex restaurant.† Along with Joe's kid's menu, the place mat also depicted a map of Arizona that kids could color while waiting for their food. I pointed to the assorted symbols on the map. â€Å"See, this shows Arizona's natural resources. The stuff that grows and can be found there. Cotton. Copper.† â€Å"What's this?† she asked, pointing to something that resembled a glass of liquid. I frowned. It certainly wasn't water, that was for damned sure. â€Å"I think it's some kind of citrus product. Orange. Grapefruit.† I shrugged. â€Å"I think you can grow either in this weather. And that's the point. This land mirrors Tucson, so all the things there should be the same here. There should be copper deposits that you guys can find. That's valuable in trade, right?† Copper was one of the few metals gentry could handle. Iron was right out, being the harbinger of technology. That's what made it one of my most lethal weapons. â€Å"And the rest should grow here, if you can find seeds. Someone must have them somewhere, even in this world.† â€Å"They still need water,† she pointed out. â€Å"Right. That's what this is for.† I handed her my next prize: a book. â€Å"It's a history of the engineering of wells and aqueducts from ancient and medieval Europe. It should help in moving water around.† She still looked stunned, so I tried to think of something comforting. â€Å"I'll help find more water sources too.† I then handed her another book about Southwest architecture, adobe and stucco homes. She took the books and flipped through them, taking in the dense chapters and diagrams. â€Å"I don't think I'm the right person to do this. I don't have the mind for it.† â€Å"Maybe not. But I'm sure you can delegate to someone who can.† I patted her encouragingly on the arm. The truth was, I was as baffled by the book as she was. I could put together jigsaw puzzles in record time. Reading engineering diagrams? Not so much. â€Å"Just be careful with them-those are library books.† I had to go then and felt a little bad about leaving her. Yet, despite her confusion now, I knew she would find people and ways to implement this. She was just that competent. Maybe I should have had more of a hand in this, but hey, I'd been the one who had to choke down Joe's crap Tex-Mex food in order to score the place mat. That had to count for something. If I'd had my way, I would have just taken Kiyo and gone out to hunt down these bandits ourselves. I had to imagine they were just riffraff and not much of an obstacle to us. Kiyo was a pretty fierce fighter, as last night had shown, and between my weapons and magic, I was his equal. Rurik had protested this plan, however, insisting that he and almost two dozen guards come along. I didn't think this gave us much in the way of stealth, but he'd told me we'd dismount and go on foot once we reached the passes the bandits lived in. Before we left, I decided we might as well add one more person to our entourage. I stepped into a darkened corner, far from the light of candles in the room, and took out my wand. Immediately, the guards moved away from me. They knew what I was going to do and didn't like it. When something magical made gentry uneasy, you knew it was bad. I spoke the words of summoning and felt magic move through me. It wasn't the storm magic I'd inherited, the pull to water and air. This was a learned human magic, a way of reaching out to the worlds beyond. The temperature in the room dropped, a sudden shock compared to the dry heat we'd just been in. Then, the cold lifted, and Volusian stood before me. Volusian was my minion, for lack of a better word. He was a damned soul, cursed to wander without rest for all eternity after committing atrocious acts in life. I'd fought and bound him to me, forcing him to serve me. Volusian wasn't very happy about this and frequently liked to remind me of how he would destroy me if he ever broke free of my control. After hearing stuff like that over and over, it almost took on a familiar feel, kind of like how a pop song heard often enough will work its way into your heart. While Otherworldly spirits often had insubstantial forms in the human world, the shape Volusian had now looked exactly the same as it would if I summoned him back home: a short, imp-like creature with black skin, pointed ears, and red eyes. â€Å"My mistress calls,† he said in a flat voice. â€Å"And I answer. Regretfully.† â€Å"Oh, Volusian,† I said cheerfully. â€Å"Always a joy to have you around. You're such a ray of sunshine on a dreary day.† Volusian merely stared. I turned to the others, hoping I sounded queenly and authoritative. â€Å"Alright. Let's go kick some outlaws out of town.† I still wasn't used to having an entourage of guards. So much of my life had been solitary, so much of it spent fighting on my own†¦well, I didn't really know what to do with so many people at my back. As we headed toward our destination, I found it was a lot easier to deal with the guards if I just focused on Kiyo and pretended we were alone. â€Å"I can't believe you gave Shaya a place mat and now expect her to revolutionize this place's total infrastructure,† he noted. â€Å"What else am I supposed to do?† I asked. â€Å"You were just complaining about me getting too involved in this place. Handing off a place mat is about as uninvolved as I can get-unless you're saying I should take a more active role now?† â€Å"No,† he answered swiftly, face darkening a little. â€Å"Believe me, if there were an easy way for you to give up this place, I'd make you do it.† I cut him a glance. â€Å"You'd make me, huh?† â€Å"Encourage,† he amended. â€Å"Unfortunately, it's a moot point. The only way to lose a kingdom is if your power drops or†¦well, if you're killed.† â€Å"I'm sure Volusian would love to help with that.† My minion walked near me, needing no horse to move swiftly. Upon hearing his name, he said, â€Å"I would perform the deed with great relish and much suffering on your part, mistress.† â€Å"You can't put a price on that kind of loyalty,† I told Kiyo solemnly. â€Å"No crown even required.† Kiyo grunted noncommittally. There was a lot of tension between him and Dorian, but the one thing they both agreed on was that Volusian was trouble. Both had encouraged me to get rid of him. I didn't have the power to completely banish him to the Underworld, but it probably could be managed with another magic user. Still, dangerous or no, I continued to retain the spirit's services. â€Å"Are you going to stick around when we're done here?† I asked. That was my subtle way of asking if Kiyo was going to see Maiwenn. His dark eyes were on the road ahead, thoughtful. â€Å"No. I was hoping to go back to Tucson and see if I could get this hot chick I know to go out with me. I hear she's in demand, though. She keeps putting me off each time I try to plan something romantic.† â€Å"Yeah, well, maybe if you come up with a good itinerary, you could lure her out.† â€Å"I was thinking dinner at Joe's.† I made a face. â€Å"If that's the case, maybe you'd better brace yourself for rejection.† â€Å"Red Pepper Bistro?† â€Å"Okay. Now you're in the zone.† â€Å"Followed by a long massage in the sauna.† â€Å"That's pretty good too.† â€Å"And then indecent things in the sauna.† â€Å"I hope you mean you'll be doing the indecent things-because I more than did my share last night.† Kiyo glanced over at me with a mischievous grin. â€Å"Who says I'm talking about you?† I would have swatted him if he'd been in reach. Instead, I grinned back, my mood happy and light. Bantering with him like this was just like the old days, back before Maiwenn and this baby business was an issue. I felt like his girlfriend again. And despite just having had sex last night, I couldn't deny the truth. Thinking about having sex with him in the sauna was doing uncomfortable-pleasantly uncomfortable-things to my body, particularly with my legs spread like they were. Our gazes met, and I felt an answering heat in his eyes. I remembered how fierce he'd been while throwing himself in front of me last night and could perfectly envision that same fierceness translated into passion in bed. The lines and muscles of his body suddenly seemed that much stronger, and I could imagine his hands all over me†¦. Rurik trotted up beside me and interrupted my pornographic thoughts. â€Å"We need to go on foot now. We're getting close.† We stopped on the edge of a â€Å"forest† comprised of saguaro cactuses and scraggly trees. They spread on ahead of us, up toward some sharp rises in the land that turned into sandy red cliffs studded with rocks. While tethering the horses, Kiyo decided he'd go ahead and scout in fox form. â€Å"If you can't change back, that's going to seriously interfere with our date,† I told him. He ran a hand along my bare arm, making every part of me tingle. â€Å"Nah, nothing's interfering with that. I'll go in small fox form-they'll never see me.† He slowly shape-shifted, his large, muscled frame growing smaller, then elongating into a red fox about as big as a medium-sized dog. He brushed against my leg and then disappeared into the vegetation ahead. I watched him go. Some part of me would always worry about those I loved, but overall, I had confidence in Kiyo when it came to dangerous situations. The rest of us milled about in the midday heat, passing water around. About twenty minutes later, Kiyo returned. With each approaching step, he transformed from a cuddly furry critter into the man I loved. Not that I didn't love him as a fox too. â€Å"They're over there, just like we thought,† Kiyo said. There was kind of a lope as he walked, a leftover from the fox form. It was both cute and sexy at the same time. â€Å"Looks like they're camped out and resting for the day.† â€Å"Any lookouts?† asked Rurik. Kiyo grinned. â€Å"Not anymore.† I rolled my eyes. â€Å"Did you see any girls?† His smile faded. â€Å"No. Just the bandits. They've got a few less people than we do.† â€Å"Well, that's good,† I said, frowning. No girls. What did that mean? Had the couple in the village been wrong? Maybe their daughter really had run off with her boyfriend. Still, if this group was harassing people, getting rid of them would certainly be a good deed. Kiyo and Rurik plotted strategy on how to sneak up on the camp, and our group set off, planning to fan out around the brigands. With no lookouts, the gang had no one to warn them of our approach and seemed totally unaware when we got our first glimpse of them. They were mostly men, with a few women. The women clearly weren't captured girls, though. They were older and hardened from harsh living. The whole group looked like it had seen hard times, actually. There was a toughness about them that suggested they'd fight tooth and nail. Based on an earlier discussion, I'd thought our whole group would just swoop down at once. Instead, one of my guards suddenly stepped out and shouted, â€Å"Surrender in the name of the queen!† Oh God, I thought. He did not just say that. There was no time to ponder it further as my party charged forward. â€Å"Remember,† I hissed to Volusian. â€Å"Subdue. Don't kill.† He didn't look happy about this. Of course, he never looked happy. The rest of my guards had orders to avoid killing if they could but not to hesitate if it was their life or a bandit's. I wanted prisoners we could question later and didn't really like the idea of furthering my tyrannical image if I could help it. As I'd expected, the bandits fought back. No surrender here. They had conventional gentry weapons, as well as some weak fighting magic. It became clear early on that taking prisoners was a little harder than killing. Killing was fast. Taking someone down and tying them up was a little more complicated. It exposed you to attacks from others. Nonetheless, I saw my guards handily bind two of the bandits right away. A couple other bandits got killed shortly thereafter, but they'd had knives at my men's throats and left us no alternative. Kiyo and I were working together to tie a flailing man up when I suddenly felt a surge of magic in the air. I stopped what I was doing. It wasn't gentry magic. In fact, none of the others noticed it right away. As a shaman, I'd developed a sensitivity to creatures and powers from the different worlds. This power made my skin prickle and had a slimy, oily feel to it. It wasn't from the human world or even the Otherworld. There were Underworld creatures here. â€Å"Demons,† I said, just as they materialized within the camp. â€Å"There are fucking demons here.†

Friday, November 8, 2019

Selectively Permeable Definition and Examples

Selectively Permeable Definition and Examples Selectively permeable means a membrane allows the passage of some molecules  or ions and inhibits the passage of others. The capacity to filter molecular transport in this manner is called selective permeability. Selective Permeability Versus Semipermeability Both semipermeable membranes and selectively permeable membranes regulate the transport of materials so that some particles pass through while others cant cross. Some texts use terns selectively permeable and semipermeable interchangeably, but they dont mean exactly the same thing. A semipermeable membrane is like a filter that allows particles to pass or not according to size, solubility, electrical charge, or other chemical or physical property. The passive transport processes of osmosis and diffusion permit transport across semipermeable membranes. A selectively permeable membrane chooses which molecules are allowed to pass based on specific criteria (e.g., molecular geometry). This facilitated or active transport  may require energy. Semipermeability can apply to both natural and synthetic materials. In addition to membranes, fibers may also be semipermeable. While selective permeability generally refers to polymers, other materials may be considered to be semipermeable. For example, a window screen is a semipermeable barrier that permits the flow of air but limits the transit of insects. Example of a Selectively Permeable Membrane The lipid bilayer of the cell membrane is an excellent example of a membrane which is both semipermeable and selectively permeable. Phospholipids in the bilayer are arranged such that the hydrophilic phosphate heads of each molecule are on the surface, exposed to the aqueous or watery environment inside and outside of cells. The hydrophobic fatty acid tails are hidden inside the membrane. The phospholipid arrangement makes the bilayer semipermeable. It allows the passage of small, uncharged solutes. Small lipid-soluble molecules can pass through the hydrophilic core of the layer, such hormones, and fat-soluble vitamins. Water passes through the semipermeable membrane via osmosis. Molecules of oxygen and carbon dioxide pass through the membrane via diffusion. However, polar molecules cannot easily pass through the lipid bilayer. They can reach the hydrophobic surface, but cant pass through the lipid layer to the other side of the membrane. Small ions face a similar problem because of their electrical charge. This is where selective permeability comes into play. Transmembrane proteins form channels that permit the passage of sodium, calcium, potassium, and chloride ions. Polar molecules can bind to surface proteins, causing a change in the configuration of the surface  and gaining them passage. Transport proteins move molecules and ions via facilitated diffusion, which does not require energy. Large molecules generally dont cross the lipid bilayer. There are special exceptions. In some cases, integral membrane proteins allow passage. In other cases, active transport is required. Here, energy is supplied in the form of adenosine triphosphate (ATP) for vesicular transport. A lipid bilayer vesicle forms around the large particle and fuses with the plasma membrane to either allow the molecule into or out of a cell. In exocytosis, the contents of the vesicle open to the outside of the cell membrane. In endocytosis, a large particle is taken into the cell. In addition to the cellular membrane, another example of a selectively permeable membrane is the inner membrane of an egg.

Wednesday, November 6, 2019

Geology and Topography of Antarctica

Geology and Topography of Antarctica Antarctica is not an ideal place for a geologist to work - it is widely considered one of the coldest, driest, windiest and, during winter, darkest places on Earth. The kilometers-thick ice sheet sitting on top of 98 percent of the continent makes geologic study even more difficult. Despite these uninviting conditions, geologists are slowly gaining a better understanding of the fifth-largest continent through the use of gravity meters, ice-penetrating radar, magnetometers, and seismic instruments. Geodynamic Setting and History Continental Antarctica makes up just a portion of the much larger Antarctic Plate, which is surrounded by mostly mid-ocean ridge boundaries with six other major plates. The continent has an interesting geologic history - it was part of the supercontinent Gondwana as recently as 170 million years ago and made a final split from South America 29 million years ago. Antarctica has not always been covered in ice. At numerous times in its geologic history, the continent was warmer due to a more equatorial location and differing paleoclimates. It is not rare to find fossil evidence of vegetation and  dinosaurs  on the now-desolate continent. The most recent large-scale glaciation is thought to have begun around 35 million years ago. Antarctica has traditionally been thought of as sitting on a stable, continental shield with little geologic activity. Recently, scientists installed 13 weather-resistant seismic stations on the continent that measured the speed of earthquake waves through underlying bedrock and mantle. These waves change speed and direction whenever they encounter a different temperature or pressure in the mantle or a different composition in the bedrock, allowing geologists to create a virtual image of the underlying geology. The evidence revealed deep trenches, dormant volcanoes, and warm anomalies, suggesting that the area may be more geologically active than once thought. From space, Antarcticas geographic features seem, for lack of a better word, nonexistent. Underneath all of that snow and ice, however, lie several mountain ranges. The most prominent of these, the  Transantarctic  Mountains, are over 2,200 miles long and split the continent into two distinct halves: East Antarctica and West Antarctica. East Antarctica sits on top of a Precambrian craton, made up of mostly metamorphic rocks like gneiss and schist.  Sedimentary deposits from the Paleozoic to Early Cenozoic age lie above it.  Western Antarctica, on the other hand, is made up of orogenic belts from the past 500 million years. The summits and high valleys of the Transantarctic Mountains are some of the only places on the entire continent not covered in ice.  The other areas that are free from ice can be found on the  warmer Antarctic Peninsula, which extends 250 miles northward from West Antarctica  towards South America. Another mountain range, the  Gamburtsev Subglacial Mountains, rises almost 9,000 feet above sea level over a 750-mile expanse in East Antarctica. These mountains, however, are covered by several thousand feet of ice. Radar imaging reveals sharp peaks and low valleys with topography comparable to the European Alps. The East Antarctic Ice Sheet has encased the mountains and protected them from erosion rather than smoothing them into glacial valleys. Glacial Activity Glaciers affect not only the topography of Antarctica but also its underlying geology. The weight of ice in West Antarctica literally pushes the bedrock down, depressing low-lying areas below sea level. Seawater near the edge of the ice sheet creeps between the rock and glacier, causing the ice to move much faster towards the sea. Antarctica is completely surrounded by an ocean, allowing sea ice to greatly expand in winter. Ice normally covers around 18 million square miles at the September maximum (its winter) and decreases to 3 million square miles during the February minimum (its summer).  NASAs Earth Observatory has a nice side-by-side graphic comparing the maximum and minimum sea ice cover of the past 15 years. Antarctica is almost a geographic opposite of the Arctic, which is an ocean semi-enclosed by landmasses. These surrounding landmasses inhibit sea ice mobility, causing it to pile up into high and thick ridges during the winter. Come summer, these thick ridges stay frozen longer. The Arctic retains around 47 percent (2.7 of 5.8 million square miles) of its ice during warmer months. The extent of Antarcticas sea ice has increased by approximately one percent per decade since 1979 and reached record-breaking levels in 2012 to 2014. These gains do not make up for diminishing sea ice in the Arctic, however, and global sea ice continues to disappear at a rate of 13,500 square miles (larger than the state of Maryland) per year.

Monday, November 4, 2019

Business Decision Making Bachelor Essay Example | Topics and Well Written Essays - 2500 words

Business Decision Making Bachelor - Essay Example Since these two constraints will be applied, the minimum number of units in each category is assumed to be the sold quantity every month. This would mean that the company would realise the following sales figures: alphas: 25, Betas: 30 and Gammas: 6. In order to achieve these sales figures, the initial investment required to buy these supplies from the manufacturer will be: PDS 733, 500/- which is well within the budgetary limits set (PDS 900,000). This can be achieved with in the specified budget but the total time needed to execute this job will be 1540 hours which is much ahead of the time available for this work, which is, 1100 hours and does not realise in a profit of PDS 300,000. Alpha: 14 Beta: 24 and Gamma: 6 resulting in a time of 1100 sales hours. But the profit that could be obtained will be 174,000 only and not 300,000 targeted. In order to ensure that this profit levels are obtained, then appropriate increase in the sales man hours should be there resulting in better sales and hence better profits.

Friday, November 1, 2019

What do we see How visual contribute to the participation in the Essay

What do we see How visual contribute to the participation in the culture - Essay Example It is mostly seen that some advertisement do have striking visual images and mostly lack substance.(Mitchell ,12-24) â€Å"More advertisements contain visual elements, and many advertisements provide little product attribute information†. The advertisement is containing a very catchy phrase which makes the audience think deeply as well as ponders about the quality of the product. It attempts to create a spark in the minds of the viewer as to the subtle meaning hidden in the ad. The ad is very appealing with the bright green leaves of mint as fresh as a morning dew as the main focus point. The brand is trying to persuade the soul of a person and keep them attracted to the product which is portrayed natural and fresh. It is very important for an advertisement to capture the minds of viewers visually and verbally. Ad from the point of view of audience From the point of view of audience the ad is very spontaneously appealing as the concept is directed to the freshness and subtle b eauty of the nature. There is a lot of serenity which comes along with this ad and this takes the audience to a world of health and freshness. The persuasive technique of the ad is very commendable as the main theme of the ad is nature. The graphic is soothing and simple and gives a wholesome and graceful look to the ad. Any ad to be effective needs to look upon the uses and gratification it gives away to the audience. As per (Blumler)â€Å" Uses and gratification is the optimist’s view of the media. and the media can have an unconscience influence over our lives and how we view the world.   The idea that we simply use the media to satisfy a given need does not seem to fully recognize the power of the media in today’s society†. The gratification aspect of this ad is very over powering, natural and subtle. The viewer gets an immense touch of nature while viewing this ad and understands that the product is completely natural, wholesome and refreshing. The use of ad is to satisfy the appetite of the consumer in an eco –friendly way. For the same reason, the brand has used the theme of nature by portraying fresh mint leaves.Poeople always go for products which are organic and healthy and nothing can be more appealing than mint. Its bright green color with its refreshing nature grabs the attention of the readers. msk209@hotmail.com msk209@hotmail.com Visual culture and its impact on viewers of the ad Culture is the traditions, values and beliefs followed by a community or group of people when it comes to visual culture it is the images and sign we come across in every day life and the influence our culture place have on us. According to our culture or belief certain images in an advertisement can persuade us significantly to buy them. Advertisement for food products like ice cream needs to come with unique visual effects. While observing the ads for ice creams it can be seen that the flavor of the ice cream is always the conveyed to th e viewer in an amazing way. As this ad is about ice cream which is mint flavored a mint twig is the main point of visual encounter here. There is also a phrase beneath the primary focus which is very poetic and heart feeling. Since the world is nowadays very health conscious and eco – friendly a depiction of natural object brings in lot of customer confidence and loyalty to product. Visuals penetrating the environment Visual effects play an important role in the advertisement field.